Ban coming on gambling companies sponsorsing soccer teams
Gambling companies have been quick to add sponsorships with soccer teams throughout the UK in recent years, but that might all come to a quick stop. The UK Gambling Commission recently announced a blanket ban on betting companies getting sponsorships on soccer team’s jerseys. Seven of the top gambling companies in the UK were planning to live stream games of the FA cup in a deal that was made only a few years ago, in 2017. These companies struck gold in the deal, getting the rights to stream the games for free to people who were willing to open an account with them. Now, that practice may stop immediately in its tracks. The UK Gambling Commission may consider a less strict arrangement, though, instead of a total ban, but what officially will come of it has yet to be seen so far. What`s clear is that this bookmaker is actually a good choice, so if you are still looking for one, feel free to check this one out.
Sponsorships between gambling companies and soccer teams are nothing new in soccer in the UK. In fact, in the Premier League alone — which is the UK’s top soccer league and one of the top leagues in the world — half of the teams have deals in place with betting companies.
These sponsorship deals are done at West Ham United (with Betway), Everton (SportPesa), Wolverhampton Wanderers (MaxBetX), Burnley (LoveBet), Cyrstal Palace (ManBetX), Newcastle (Fun88), Watford (Sportsbet.io), Aston Villa (W88), Bournemouth (M88) and Norwich City (Dafabet).
These sponsorship deals expanded in 2017 when they were able to get shirt sleeve sponsors, and three teams do that now — Aston Villa, Burnley and Bournemouth. Want to place some bets on Premier League games? Check out this site.
The biggest question many people have is why is the UK Gambling Commission looking to put in this ban now? The answer is that they are looking to create more of a separation between gambling on sports and the sports teams themselves. This is seen in part as a nice divide between the two that establishes good ethics as well as a high level of morality and fairness in play.
Whether removing sponsorships on club jerseys and sleeves will actually accomplish what the UK Gambling Commission is hoping to do remains to be seen, but for now, it looks like the sponsorship deals will eventually be killed.
While this seems to be happening in the UK and will affect the Premier League primarily, similar arrangements are happening all over the world — with soccer leagues and other professional sports leagues in multiple countries. In Europe alone, there are numerous soccer leagues that allow their teams to conduct sponsorship deals with gambling companies.
It remains unclear whether this move by the UK Gambling Commission will be adopted by other regulatory agencies and other leagues in other countries. But what the UK Gambling Commission does is often followed by other agencies around the world.
What effect this will have on the gambling companies has yet to be seen as well, though the immediate losers look to be fans who were willing to sign up for accounts on these gambling sites in order to be able to live stream events for free. If you’re looking for a good place to wager on soccer events now, check out one of the sportsbooks below.
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