A gaming company is making a major investment in a media company all as part of a push to capitalize on the huge popularity and future projected growth of sports betting in the United States. Penn National Gaming Inc. announce recently it will invest $163 million into Barstool Sports. The deal will value Barstool sports at $450 million. Penn National will initially gain a 36% share in Barstool, which will increase to 50% in three years after it invests another $62 million. Once that day arrives, Penn National will also have the choice to buy out Barstool Sports completely if it wishes. The deal also makes Penn National the exclusive gaming partner for Barstool Sports for as many as 40 years, giving them the sole right to use Barstool’s brand on all its online sports betting, retail sports betting and iGaming products. So sports betting is more than a trend and if you want to experience it take a look at the site below.