Daily fantasy sports is one of the most popular forms of sports betting, as players can make a lineup to compete with other players in a giant fantasy sports competition. These contests last for a week and offer big payouts to players who can generate a lineup that is better than the rest of the competition. But the relationship between the CFL and daily fantasy sports providers can sometimes feel muted, and it is worth wondering if the league should do more to get involved with DFS. There are indeed daily fantasy sports options available for the Canadian Football League, which is the most important thing. But there are times where it feels like a missed opportunity to not do more to publicize the fact that the league has daily fantasy sports in its repertoire. Here are a few ways that the CFL can publicize its daily fantasy offerings more prominently to make for a better fan experience.
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Could CFL do more?
When watching a Canadian Football League broadcast, it is interesting to note the lack of daily fantasy sports content taking place during the game and during advertisements during games. The NFL has a similar lack of that content, but the NFL and daily fantasy sports have become to inextricably linked to one another that it isn’t necessary for the NFL to constantly remind fans to put together their lineups.
For a league like the CFL, though, it would be smart to constantly remind fans that they can get more out of their CFL viewing experience if they were to create lineups and get more closely involved to the game through fantasy. This is especially true for the CFL’s non-domestic audience, as American viewership in the CFL could increase in a big way if there was the known ability to play daily fantasy sports during games.
Not only would this add the rush of sports betting into the mix, but it would also help more casual fans to get to know who the players are in the CFL. Not every player was as recognizable to the casual audience as Johnny Manziel, so making the players more recognizable thorough fantasy would be a smart strategy.
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Looking at other leagues
A great example of what the CFL should be doing lies with the Arena Football League. The AFL is a small league based in the United States, one that only has six teams in it. But the league does a great job of publicizing its relationship with daily fantasy sports and the fact that fans both in the arena and at home can put together a lineup and get in on the action for the chance to win over their fellow fans.
Daily fantasy sports could be a great thing for the Canadian Football League, if they were to use the league to come up with ways to make the players more marketable and important in the eyes of the fans. For those reasons, it seems like a no-brainer for the league and its teams to get more closely involved with DFS. A development you can benefit from, for example at one of the following sites.
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