Could CFL do more?
When watching a Canadian Football League broadcast, it is interesting to note the lack of daily fantasy sports content taking place during the game and during advertisements during games. The NFL has a similar lack of that content, but the NFL and daily fantasy sports have become to inextricably linked to one another that it isn’t necessary for the NFL to constantly remind fans to put together their lineups.
For a league like the CFL, though, it would be smart to constantly remind fans that they can get more out of their CFL viewing experience if they were to create lineups and get more closely involved to the game through fantasy. This is especially true for the CFL’s non-domestic audience, as American viewership in the CFL could increase in a big way if there was the known ability to play daily fantasy sports during games.
Not only would this add the rush of sports betting into the mix, but it would also help more casual fans to get to know who the players are in the CFL. Not every player was as recognizable to the casual audience as Johnny Manziel, so making the players more recognizable thorough fantasy would be a smart strategy.
Looking at other leagues
A great example of what the CFL should be doing lies with the Arena Football League. The AFL is a small league based in the United States, one that only has six teams in it. But the league does a great job of publicizing its relationship with daily fantasy sports and the fact that fans both in the arena and at home can put together a lineup and get in on the action for the chance to win over their fellow fans.
Daily fantasy sports could be a great thing for the Canadian Football League, if they were to use the league to come up with ways to make the players more marketable and important in the eyes of the fans. For those reasons, it seems like a no-brainer for the league and its teams to get more closely involved with DFS. A development you can benefit from, for example at one of the following sites.