Sportradar is joining forces with the well-known incentivized engagement powerhouse company PrizeLogic in an effort to completely reimagine what’s up for grabs in terms of sports wagering. This agreement between the two companies will make it possible for an even larger audience to take advantage of the real-time information that Sportradar provides. Companies across the globe are continuing to be creative in finding new partnerships that would allow them to stick out among the sports gambling industry, which is becoming more crowded by the day. This has been happening rapidly ever since the U.S. Supreme Court overturned a decades-old law banning single-game sports gambling, and it could continue if and when Canada does the same.
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Sportradar’s vice president of digital sport, Brian Josephs, said that this partnership with PrizeLogic was a milestone for his company. That’s because one of the biggest goals for Sportradar is to improve the offerings and expand its audience — both of which are “crucial” to the long-term success of the company. The more innovative companies that Sportradar is able to partner with, the more eyes will be on their product.
With this specific partnership, Sportradar and PrizeLogic will offer an option for predictive gaming, giving offers to gamblers as the games are happening. The reimagined gaming experience will also include what they’re calling the “flock to unlock” incentive.
Perhaps most importantly, though, this new partnership will all players to access the platform across various channels, including their mobile devices, in stadium when they’re watching a game as well as on social media. Want to try your hand at sports betting now? Check out the sportsbook below.
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The future of OTT
Just a month ago, Sportradar released a white paper it called “The Future of the OTT Experience.” The report outlined the most appropriate ways that companies could and should engage with their customers in what is becoming an ever-changing field of sports wagering. A key part of that process — integrating sports data so that there are comprehensive insights available.
The report further outlined that an important aspect of the future experience would be increased the ways that the sports gaming experience could be personalized to each individual player, ultimately making it a very immersive experience.
One of Sportradar’s major partnerships to date is with DraftKings, who not only is a worldwide leader in Daily Fantasy Sports, but who also entered the sportsbook market once the practice was legalized in certain states in America. That partnership was able to increase substantially the amount of information that is provided to players in both the DFS and sports betting platforms, and it will only increase even further as DraftKings forms direct partnerships with professional sports leagues such as the MLB, NBA and NFL.
What it means
Much of the focus for Sportradar recently has been forming partnerships that allow it to tap the extremely lucrative U.S. market. After all, it is a huge potential market that gets bigger every day, as more and more states legalize sports gambling in some form or another.
That being said, partnerships such as this recent one with PrizeLogic will only continue to position companies such as Sportradar for if/when Canada decides to legalize the practice of single-sport wagering nationwide. The country’s government officials are currently debating that exact topic, and it seems likely that there will be some positive movement in the direction of legalizing the practice some point in the near future. If that happens, Sportradar will be better positioned to capitalize on yet another new lucrative market. To get in on the sport gambling action now, check out one of the sportsbooks below.
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