New Jersey is quickly giving Nevada a run for its money in terms of sports gambling. Since the U.S. Supreme Court overturned the country’s Professional and Amateur Sports Protection Act in May 2018, New Jersey has been at the forefront of offering and expanding on its sports betting options for players, both at in-person sportsbooks and online. As such, many sportsbook companies are racing to get into the New Jersey market to take advantage of the lucrative potential. Canadian company theScore is the latest to enter the arena. It received approval from New Jersey’s gaming body to offer an online gaming app to a “select group” of players in New Jersey. A soft launch for theScore will happen by the end of August, and the company hopes its full platform will be available in time for the regular season of the NFL.
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How theScore got into New Jersey
State law in New Jersey requires online sportsbooks to partner with a land-based casino or racetrack that has received a license from the New Jersey Division of Gaming Enforcement. Last December, theScore made that partnership with a company called Darby Development, which operates and owns Monmouth Park Racetrack.
At the time of the agreement, theScore (which is a media business) became the official licensing partner at Monmouth Park Racetrack. The agreement allowed theScore to offer its full slate of sportsbook wagers and iGaming apps in any of the 11 states that Penn National covered, as long as theScore received approval from each state’s local gaming regulation divisions. That’s what allowed theScore to officially offer an online sportsbook in New Jersey.
This deal with New Jersey follows theScore’s entry into Pennsylvania, where it locked down a deal to offer an online sportsbook not long ago.
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What theScore will offer
theScore established itself as a top media company in the sports information world over the last few years. It has 4 million active users in North America, who access the site through various platforms.theScore made a name for itself by providing data, news and sports scores to its users. Then, a few years ago, it began offering a free fantasy sports platform that gave out cash prizes, called QuickDraft. Now, theScore is making the transition to the online sportsbook world. It will become the first media company to become a sportsbook operator.Its online sportsbook will be powered by the company iGaming and Bet.Works LLC, which is a sportsbook startup company that handles the tech aspect of the industry.
theScore’s online sports betting platform will be in a soft launch phase for at least a week in the lead-up to the start of the professional football season. Once it is fully operational, many expect that theScore’s platform will offer a wide variety of wagers and sports beyond just the NFL, including moneyline, against-the-spread, point totals, futures and prop bets. In a state as competitive as New Jersey when it comes to sportsbooks, it will be essential for theScore to provide its customers with as many options as possible. Sports bettors will get yet another option in New Jersey with theScore, which will be another online sportsbook, like the ones below.
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