For years, theScore built itself as one of the most popular sports apps in Canada by providing sports news and scores to plenty of interested and engaged users. In fact, theScore even built a following across the border to the south in the United States. In September, though, the company transitioned from being just a media company providing information to offer a mobile sportsbook. Dubbed theScore Bet, the company opened an online sportsbook in the state of New Jersey last month, hoping to widen their stream of revenue and enter a very lucrative market. The hope is that if Canada legalizes sports betting in the future, the company will be prepared to capitalize. TheScore’s CEO, John Levy, recently explained the company’s move into a new industry.